Matt McAvoy Book Review

To be honest, I found the title of this book to be a touch misleading, and indeed selling itself a little short; conversion rate optimization is really only one part of what is in fact a generally pretty holistic book summarizing most aspects of ecommerce and digital marketing, and it is fair to say that professional Anthony is offering so much more of his expertise than the term credits him with.  Whilst aimed at most levels of online business presence, the book is in reality best suited to ...

I won’t lie, this wasn’t really the book I was expecting from the blurb.  Perhaps my fault, I acknowledge; I know Karl has been explicit in stating this isn’t a self-help book, but in truth I was expecting something a little more holistically motivational, when a good 90% of You Only Live Thrice is more context-specific medical memoir, or a personal journey through lifesaving treatment.  From my own point of view, after a very morbid and reflective couple of years, littered with devasta...

I won’t lie, this wasn’t really the book I was expecting from the blurb.  Perhaps my fault, I acknowledge; I know Karl has been explicit in stating this isn’t a self-help book, but in truth I was expecting something a little more holistically motivational, when a good 90% of You Only Live Thrice is more context-specific medical memoir, or a personal journey through lifesaving treatment.  From my own point of view, after a very morbid and reflective couple of years, littered with devasta...

While a generally pretty easy read, you are certainly going to want to immerse yourself in this book right from the outset, otherwise you risk playing catchup throughout, so involved is the story.  Yet somehow it is also a relatively simple plot.  In some ways the Russian Roma gypsy identity of the story’s narrator seems a little by the bye; whilst this element is explained in some depth, it seems little more than a cultural explanation of the lifestyle choices of the characters; for the mo...

Expecting or thinking of having a baby?  Coming to terms with the realization that you’re gradually making the decision not to?  Regretting your decision after becoming a parent, or not becoming a parent?  Whichever topic or area of self-analysis is on your mind regarding parenthood, then this book is very much aimed at you.  Or perhaps it should absolutely be avoided at all costs!  It all depends on how you look at it, your attitude toward childbirth, parenthood and even your own experienc...

Let’s get this clear, right off the bat: this book is outstanding.  Tremendous.  Simply the best book I’ve read in a very long time, without a hint of doubt.  Furthermore, while it is very rare for me to stoop to the cliched hyperbole that a book “should be read by everyone”, in this case, given its subject matter and current societal trend, not to mention the book’s sheer quality, it absolutely must be read by everyone, right now, before it’s too late – although, of course, mos...

I always say that people write either for creative expression, to provide information or for purely self-therapy reasons; I believe this book falls very firmly in the latter of those three categories, despite its travel memoir element.  It is surprisingly candid on the part of the author, sharing rather more than her family’s travel experiences the emotional ups and downs, the profound love and ultimately loss, not to mention regrets – and I get the distinct impression, without wishing to...

Valeri’s is a moody and particularly well written book.  His prose is eloquent and artistic, as he shares her intriguing tales of mystery, melancholy and perhaps macabre.  Despite a wide variety of genres, which seem to range from horror to sci-fi to historical fantasy, there is a common style throughout, and at times, as he moves from one narrative to the next, it becomes a little difficult to discern between them.  That said, each of these little anecdotes is a distinct work of art and ch...

Although Richard is a superb writer, with an eloquent tongue and a tremendous turn of phrase, and these gems are each a standalone high-brow work of art, I don’t recommend that you read “50 States” as I did, from cover to cover.  Like the pleasant burn of a liquor, these are to be savoured and enjoyed from time to time, as the mood takes you – and that mood really needs to be a pensive and reflective one, perhaps at times even melancholy.  Although all cerebral in nature, there is pre...

Quite a gripping and entertaining story, the first half of which has almost noir-thriller style about it, with some Sin City-esque darkness about it.  About midway it switches, and the second half is pure monster fantasy, like some Satanic 70s horror film.  This isn’t a bad formula, to tell the truth, but it did feel a little disproportionate, in terms of its elements.  For example, very little actually happens in terms of bullet-point events in the story, and at times it felt like a decent...

It’s a rare thing indeed that I am able to read a book for no other reason than I choose to and, having found myself in this unusual position of late, I chose Pooch Problems – and I am delighted that I did.  It is a marvellous, lovely book, which is also incredibly informative and very useful.  But for the most part, I love dogs, and after a while without one I find myself now ready to bring another canine into my family – in this respect, I don’t doubt this book will be a huge help, ...

Looking for a quick read with an hour or so to kill, I thought I’d sneak in this novella, which I thought looked intriguing.  It was okay, though I wouldn’t really say much more; engaging in places, but not really optimizing these moments – though not in any way bad, either.  That it turns out to be the first in a series is surprising, as I felt it didn’t particularly grab the reader in any of the ways a novella should, in no way gripping or emotive; the action scenes are few and far ...

When you see this book is written by a naturopath, you might think it just another comprehensive guide to how holistic therapy can help prevent cancer.  You wouldn’t be far wrong, but Jenny’s book is far more than just that.  Rather than sink into the terror her own leukaemia diagnosis undoubtedly brought, she has thrown herself, with unbelievable vigour, into compiling a vast guide into everything natural vs. unnatural, in relation to their respective benefits and risks to cancer recurre...

This is the fourth instalment of Glyn Haynie’s Vietnam War novella series, and it might just be the best yet.  No nonsense this time around; The Firebase is just full-on action, as Andy Carter and his squad of brothers find themselves hopelessly outnumbered and under brutal and merciless attack by the Viet Cong.  The format of this episode is a tense siege, which may be the ultimate battle for a group of soldiers we have come to know and love over the series.

No one does reality of war lik...

I’m a big fan of Gary McAvoy as a writer; his style is tremendous: intelligent, articulate, conscientious, hardworking and incredibly knowledgeable – and that is just to start.  He possesses that rare thing which separates a wonderful writer from a wonderful author: a meticulous researcher, whose books are intended for an equally intelligent, discerning reader, who appreciates the better things.

I believe this is the fourth I have read in this series, with its familiar characters, clear...

Totally fun and entertaining, 15-year-old Teddy is a real talent, not just for writing stories, but for spotting a good, creative premise, from something which would probably never occur to most authors.  Clearly written for the dog he adores, Bravery Doesn’t Come From a Copper Coin tells the tale of an anxious labrador who tries to overcome his day-to-day fears with the help of his best friend, a cuddly toy, and inspired by a centuries old penny.  Suddenly one day finding himself caught up...

Even though not at all my cup of tea, this was an utterly engaging book which I read in a few gripped sessions.  There is no denying the quality of Hazel Ward; her writing is articulate, vivid and raw, drawing the reader into the characters’ lives like the script of a soap (a good one, not Eastenders).  All of this, despite the fact that I actually found Netta Wilde to be a particularly irritating personality, like the friend you try to put off meeting, because you pretty much know what the...

The third instalment in Glyn Haynie’s superb Vietnam War novella series is an altogether more action-packed addition.  This time, Carter and the squad are out for full on retribution, hunting their traitorous former brother in the V.C.-infested Quang Ngai Province.  Glyn’s finest creative quality is his authenticity – being a Vietnam veteran, of course, gives him a tremendous insight and credibility, which can’t be fabricated, yet he also has an unusual ability of taking his books dow...

Another short, sharply scripted snippet from Glyn, in the form of a mission-based segment of the Vietnam War.  Whilst a standalone episode on its own right, on this occasion covering themes of bravery and acceptance, in the most testing of conditions, this is additionally a direct sequel to The Tunnel, though set several months later.  Being the middle of the series, this could easily be a filler instalment for its own sake (Lord of the Rings: The Two Towers springs to mind), but it is not; l...

This is not so much a book of three short stories, as some of the reviews might suggest, but rather three parts of the same story of one man’s life, each taking one of the themes of its three major events: birth, marriage and death.  It does get you wondering while reading just how much is fictional and how much biographical or autobiographical.  You hope it is not too much of the latter, to be honest, because in all honesty, generally the unnamed protagonist does not come across a particul...

You always know what you’re going to get with Glyn Haynie: in a nutshell, some of the very best Vietnam War drama, fictionalized with no frills and no gloss, by a veteran and authority in the subject.  And this bite-sized portion – which is ideally read in one dedicated evening – is no different in terms of its quality and impact.  Still the fear, day-to-day uncertainty and routine mundaneness of the war zone – walking, thinking about home, sleeping, eating, fighting and hoping always...

I can totally relate to Kas’s comments in the foreword, that she already felt somewhat cocooned in her life long before coronavirus came along.  Then, lockdown gave her time for reflection, to see the world anew, re-evaluate her future and reprioritize what is important – I can relate to this, too.  What we then see, for the remainder of this book, are Kas’s musings, ponderings and philosophizing as she goes through this process.  Her words are put to poetry, not what I would call verse...

A very smart and funny book, I really enjoyed this one.  Don’t take the metaphor too seriously; in fact, I would say forget about the bizarre story altogether and just enjoy Dickerson’s clever writing and laugh out loud, dry wit.  This is more a book about the author than the characters (if there is any differentiation), and I suspect there is a lot of Marc’s self in all of the ensemble he has presented in Art Farm.  It is fantastical biographical, I am sure, but first and foremost it i...

I wouldn’t necessarily call Nom D. Plume’s mind an odd one, so much as a very high functioning, obscure one, and good luck trying to get on the author’s tangent – though if you do, you’ll be rewarded, for sure.  I like short stories and poetry, and I really like this collection, too.  The tales, I would say, are more like little vignettes or snippets of narrative, as bizarrely offbeat as they are exceptionally intelligent and well written, and as utterly random as they are astutely ...

Another beautifully written book by Ram Daryanani, who is very quickly becoming one of my favourite wordsmiths.  He writes poetically, eloquent and elegant, and so far all I have read from him has been a treat.  In all honesty, the half a star I awarded short of perfect is only really to acknowledge the fact that much of his take on A Christmas Carol is drawn directly from Dickens’s own words.  Obviously, I understand that this rewriting has been done as homage, as have many writers over th...

Amanda Berthault is a good writing professional, and it shows.  Combining a simple, no-frills storyline with a complex and profound narrative, this is high quality fiction, written as a craft, and a masterclass in character development.  Haunted former rock star Shadow is increasingly layered as his story unfolds, and remains a credible and likeable protagonist, despite the incredible chain of events which have brought his life to the point it is now at.  Perhaps I would have liked to see mor...