BROWSE BOOK REVIEWS:

"How to Start and Grow an eCommerce Business" by Charles Camisasca

Posted by Matt McAvoy on Wednesday, January 27, 2021 Under: Book Reviews

I’ll be totally honest and say that this was a much better book than I was expecting.  In fact, if you’re thinking of becoming an online entrepreneur, or starting an ecommerce business, it is actually as good a book as you are likely to read on the subject – it is certainly the best, clearest and most holistically comprehensive resource I have come across, and I say that not only as someone who reads a lot of books, but also as one with a great deal of experience in creating, selling and marketing online services.

The biggest advantage for How to Start and Grow an eCommerce Business is both its simplicity and its complexity, simultaneously.  Camisasca undoubtedly knows his stuff, on both the business development and content creation sides, and whilst this book does not necessarily offer anything particularly new, what it does do is take the most essential elements of the ecommerce/online services project (which is, in reality, far more difficult than you might initially think) and compile them very, very neatly.  The author essentially sorts through the chaff to find and streamline all you will need to know into a simple, intelligent guide for the novice online entrepreneur; believe me when I say that you then really won’t have to. 

I did think that the second half of the book, which focuses entirely on marketing after the launch, was a touch heavy in proportion – not in practice, as such (I would even go as far as to say that marketing constitutes much more than half of your business effort), but rather just as an engaging, interesting and enjoyable book.  I won’t lie, I don’t share the author’s enthusiasm for the subject of marketing, so my opinion on this proportion may be biased.  I just think that there are a huge number of books and published content on digital marketing, and all offer pretty much the same information; the fun part for me is choosing, building and actioning the business development side, including learning about the best applications for creating content – in this area there aren’t as many books on the subject, and I was hoping that this one would continue in the creative vein of its first half.

This personal gripe aside, though, the book is superb, and frankly the only comprehensive masterclass you will need.  The marketing section overshadows it a little, and may deter some readers (though it is clear, of course, that this whole publication is part of Camisasca’s own brand awareness strategy, as championed in this very book).  My advice, as someone with experience, is that if you are starting out, read the book in two halves: the first to help you devise, build and launch your business, the second after you have done so, to avoid being overwhelmed and put off.  For the target market it is aimed at, I can’t recommend How to Start and Grow an eCommerce Business highly enough; with its sound advice, author knowledge and useful resource links, I genuinely believe you won’t need another to help you get started.


In : Book Reviews 


Tags: charles-camisasca  non-fiction  reference  educational  business  ecommerce  marketing 
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***½
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***½
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Young Adult

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***
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***
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****
Children's

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Faith

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*****
Memoir

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Short Stories

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***
Crime Mystery

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*****
Historical Fiction

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*****
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***
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***
Thriller

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****
Comedy-Drama

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***
Thriller

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****
Sci-Fi

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Trivia

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****
Drama

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****
Comedy

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*****
Thriller

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****
Self-Help

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Sci-Fi

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Sci-Fi

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***
Literary Fiction

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***
Motivational

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*****
Memoir

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****
Thriller

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***
Comedy

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***
Faith

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****
Satire

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***
Sci-fi

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*****
Comedy

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****½
Drama

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****
Spiritualism

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***½
Children's

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****
Historical Fiction

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***
Drama

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***½
Drama

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*****
Poetry

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Short Stories

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***
Fantasy

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*****
Semi-Biographical

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***½
Action

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*****
Drama

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***½
Comedy

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***
Drama

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****
Romantic Drama

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Self-Help

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***½
Comedy-Drama

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***
Young Adult

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Fantasy

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****
Suspense

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Dark Humour

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****
Parenting

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Drama

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****
True Crime

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****
Sci-Fi

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***
Sci-Fi

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***
Fantasy

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****
Memoir

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Memoir

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Satire

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***½
Short Stories

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****
Children's

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****
LGBTQ Memoir

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*****
Mystery

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Short Stories

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Photography

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***
Crime Fiction

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****½
Memoir

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*****
Political

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*****
Non-Fiction Shorts

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****
Short Stories

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*****
Memoir

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****
Short Stories

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*****
Memoir

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*****
Educational

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***
Horror

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****½
Therapy

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***
Western

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****
Comedy / Drama

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Thriller

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***
Comedy / Drama

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****
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****
Drama

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****
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****
Vietnam War

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***
Poetry

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****½
Vietnam War

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****
Comedy / Drama

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****
Comedy

Tales From an Odd Mind by Nom de Plume
****
Short Stories

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****½
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Drama

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Mystery

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***
Self-Help

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Flash Fiction

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****
Spy Thriller

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*****
Motivational

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****
Reference

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****
Coming-of-age

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****
War Memoir

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Faith

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***
Sci-Fi

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****
Short Stories

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*****
Reference

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****
Fantasy

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*****
Thriller

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***
Dating Guide

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****
Comedy

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****½
Horror

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****½
Psychological Drama

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***
Professional Development

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****
Supernatural Thriller

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****
Crime Thriller

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****
YA / Sci-Fi

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****
Mystery Thriller

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***
Paranormal Thriller

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***
Self Help

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****
Drama

Stranger in a Homeland by Kyle McCormick
*****
Travel Memoir

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*****
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How to Start and Grown an eCommerce Business by Charles Camisasca
*****
Business

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***
Short Stories

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****
Reference

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***
Sci-fi / Comedy

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*****
Non-Fiction

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****
Historical

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****
Travel Memoir

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***
Young Adult

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****
LGBTQ+

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****
Short Stories

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*****
Drama

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***
Memoir

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****
Technology

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****
Short Stories

Krampusnacht by James Drummond
****½
Horror

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****
Nutrition

The Art of Accepting Yourself by Marlow Pierce
*****
Motivational

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****
Crime Thriller

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*****
Motivational

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****
Spy Thriller

Gobbledy by Lis Anna-Langston
****
Children's

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****
Thriller

The Empress and the Arctic Tern by Angie Chasser
***
Fantasy

Pelham on Parole by Carl Plummer
***
Comedy

My Life For Her by Robert J. Saniscalchi
****
Action Thriller

Sinai Unhinged by Joanna Evans
****
Science Fiction

Ralley Point by Daniel Bishop
****
Family Drama

Twelve Spies of Moses by Bruce Hampson
*****
Historical Fiction

Burn Me Out by Brandon Barrows
****½
Crime Thriller

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****
Reference

Misery of a Halfling by Serge Sanin
***
Comedy

The Iron Lady by Daniel Fellows
****
Thriller

Death Unexpected by Galen Barbour
****
Medical Thriller

All the Bay's Clams and All the Bay's Men by John Bauer
****
Drama

The Interesting Detective by David Alexander Brown
***
Mystery

Woods by J. Rodin
***
Mystery

Money Bags by Michael G. Browne
***
Comedy-Thriller

Strange Karma by Willow Healy
***½
Thriller

Hinterland by Lorna Brown
****
Drama

Justice Without Mercy by R.L. Burgess
***½
Sci-fi

Restless by Jedidiah Appiah
*****
Faith / Motivation

Ultra Betrayal by Glenn Dyer
****
Espionage

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*****
Thriller

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*****
Action Thriller

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****
Children's

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****
Historical Fiction

Nobody Would Listen by R.A. Merrill
*****
Autobiography

The Liminal Lands by Robyn Sheldon
****
Spiritual Memoir

Thryke by Simon Gary
*****
Comedy

Reborn by T.M. Parris
****
Spy Thriller

Lucifer's Star by C.T. Phipps and Michael Suttkus
***½
Sci-fi

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*****
Non-Fiction

Straight Outta Fangton by C.T. Phipps
***
Action/Comedy

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***
Romance/Thriller

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****
Comedy/Medical

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***
Comedy/Offbeat

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****
Historical Fiction

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*****
Family Drama

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****
Historical Fiction

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****
Action

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****
Memoir

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****½
Mystery

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***
Mystery Thriller

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*****
Thriller

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****
Romance

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***½
Action

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****
Short Stories

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*****
Historical Fiction

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****½
Non-fiction

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*****
Business

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****
Photography

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*****
Historical Fantasy

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***
Drama

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***
Memoir

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****
Mystery

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*****
Memoir

The Power of Targeted Choices by Luis Pisoni and Aurora Mazzoldi
****
Self-Help

Hotel Inspire by Douglas Warren
***
Drama

Return to the Madness by Glyn Haynie
*****
War / Action

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***
Comedy

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****
Crime Thriller

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*****
Motivational

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****
Self-Help/Spiritual

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****
Psychology

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***
Drama

Monsters Inside by Ric Rae
***
Sci-fi / Horror

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****
Action

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****
Memoir

The Soloist by Donald Gates
****
Espionage

Lady Father by Rev. Susan Bowman
****
Memoir

Catamaran Crossing by Douglas Carl Fricke
*****
Memoir

Black Shade of White Justice by Cattleya
****
Fantasy/Romance

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****
Spiritual

Red Hail by Jamie Killen
****
Sci-fi/Mystery

Bullets and Bandages by Robert J. Saniscalchi
*****
War Fiction

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*****
Short Stories

Beautiful Things by Eloise Kelly
****
Drama

Golgotha by Guy Portman
****
Dark Comedy

I Learned it From You by Kevin Douglas Wright
*****
Documentary

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*****
Crime Drama

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***½
Sci-fi

Bottomless Cups by Joel Bresler
***
Comedy

Non Obvious Megatrends by Rohit Bhargava
****
Non-Fiction

From Doctor to Guinea Pig by Angelique D.
*****
Biography

Freedom's Light by Robert J. Saniscalchi
****
Action Thriller

Bucket Showers and Baby Goats by Christine Brown
****
Travel Memoir

Four Calling Burds by Vincent Meis
****
LGBTQ / Drama

Promises to the Fallen by Glyn Haynie
*****
War Fiction

An Unwanted and Unwilling Hero by E. Gourm
****
Historical Fantasy

The Girl in the Scarlet Chair by Janice TRemayne
****
Paranormal / YA

Freedom Sex and a Meat Cleaver by Sherman Miles
*****
Travel Memoir

Freedom Sex and a Meat Cleaver by Sherman Miles
****
Historical Fiction

The Intelligence Factor by Mike Logsdon
***
Sci Fi / Action

The Apple by Devashish Sardana
****
Action / Adventure

Destiny's War by Pyram King
****
Historical Fiction

Black Volta by PEte K.J.
****
Drama

Payback by Steve Bassett
***
Noir Fiction

Were We Awake by L.M. Brown
****
Short Stories

Almost Persuaded by Nigel C. Ferguson
****
Crime Thriller

Do We Have A Center by Walter Frank
*****
Politics

World Football Domination
****
Sci-Fi

Sour Blood
***
Crime Thriller

Beware of the Thought Bubbles
*****
Children's

Beyond The Prison Of Beliefs
****
Science/Religion

Rocky Mountain Noir
***
Comedy

Rocky Mountain Noir
***
Science Fiction

Foster Care To Millionaire
****
Memoir

Flow Like A River
*****
Thriller

Secrets To Being Amazing
****
Self-Help

13 Dark Tales: Collection Two
****
Short Stories

The Wooden Man
*****
Children's

Count It All Joy
*****
Drama

Myth Agent
****
Fantasy

Voice of the Sword
***
Fantasy

No Quarter: Dominium
***
Adventure

A Trinity of Wicked Tales
****
Horror


****
Short Stories

The Day I Made Good
****
Crime Drama

Complete Poetry of Norman AJ Berisford
*****
Poetry

Chuck the Rooster Loses His Voice
*****
Children's

Living Blind Without the Internet
****
Documentary

Devil in the Countryside
****
Historical Thriller

Monoland: Into the Gray Horizon
****
Fantasy

Corrosive
****
Horror

Woodiss is Willing
***
Comedy

The Fear
***
Horror

Superi: Reborn
*****
Fantasy

Murder in the Medical Center
***
Drama

The Eye of Nefertiti
****
Children's

Not Exactly Shakespeare
****
Comedy

Finding the Narrow Path
****
Biography

The Wyndham Werewolf
****
Short Stories

Only Human
***
Supernatural

What is Justice
**
Documentary

The Rat Tunnels of Isfahan
****
Historical Fantasy

I Once Was Lost But Now I'm Found
*****
Documentary

Never Too Late To Die
***½
Thriller

Understanding the Patterns of Your Life
***
Non-Fiction

Happiness is Just a Pill Away
*****
Comedy-Drama

The Lucky Winner
***
Crime Thriller

Endohuman
***
Sci-Fi/Fantasy

Tummy Rumble Quake
****
Children's

Monoland: The Shimmering Mist
****
Fantasy

Goodbye Butterfiles
*****
Psychology

Treading the Uneven Road
****
Short Stories

The Cuckoo Colloquium
****
Comedy

When I Turned Nineteen
*****
War Memoir

Fortuna and the Scapegrace
****
Comedy

Gnosis
***
Young Adult

Buy or Die
***
Satire

Faithful Servants
****
Drama

Ghost Dog
***
Crime Adventure

Looper
****
Drama

The Sinister Urge
**
Drama

Read to Succeed
*****
Self Improvement

Gone to the Dogs
*****
Comedy-Drama

Die Back
****
Fantasy

Finding My Platoon Brothers
*****
War Memoir

Delivering Virtue
****
Comedy

The Room Above
***
Fantasy

Written By Blood: Conviction
****
Action

The Day My Kisses Tasted Like Disorder
****
Poetry

I Have Demons
****
Short Stories

Victoria's Voice
****
Real Life

The Revolutionary Youth
*****
Drama

The Dog Thief
*****
Short Stories

Appointment With Fear
*****
Children's

Mermaids Are Real
***
Fantasy

Legends of Persia
***
Historical Fiction

My Groans Pour Out Like Water
*****
Poetry

47 Hours
*****
Political Thriller

The Road to Alexander
***
Historical Fiction

Father Divine's Bikes
****
Drama

Winning With Data
*****
Business

Aquila
****
Historical Fiction

Lions, Leopards and Storms, oh my!
***
Children's

Sparrowhawk on the Horizon
***
Historical Fiction

The Warehouse Tour
***
Short Stories

Feast of Sapphires
****
Poetry

The Night Alphabet
*****
Short Stories

Just Another Girl's Story
***
Autobiography

No-one Listens
***
Poetry

The Irregular Inquests of Professor Peppercorn by Brennan McMahon
****
Poetry

Malthus Revisited
***
Suspense/Thriller

My Weight Loss Journey
****
Self-Help

Change of Chaos
****
YA / Fantasy

Fish Farm
****
Thriller

Songs to New York
****
Short Stories

I Claudia
*****
Historical Fiction

Vanish by Dawn by J.D. Wells
****
Comedy / Drama

The Friar's Lantern
*****
Role Play

Crazy About Kurt
****
Comedy

Dark Cure
****
Action

Translucent Boy
***
Sci-Fi Fantasy

Dart by Dale Renton
****
Sci-fi Fantasy

Monoland: Beyond the Monochrome
*****
Fantasy

Choose a Reality by Emmanuel Morfoboss
***
Self-Help

Wacky on the Junk by Kathy Varner
****
Memoir

The Eden Complex by Elise Leise
***½
Sci-Fi / Fantasy

Tomthunkit's Theory of the Universe
***
Political / Non-fiction

Nobody Gets Out of Catering Alive by Joe Montaperto
****
Comedy / Memoir

Turning on the Christmas Lights by Nellie Woods
****
Short Stories

The Body in the Hole by Jonathan B. Zeitlin
****
Crime / Mystery

A Heart on the River by John Bauer
****
Comedy / Drama

Let Yourself Be by CJ Lacsican
****
Memoir / Self-Help

Island Boy by Mark Bulahao
****
Drama

Bully Boy by Tom Wade
****
Drama

Immunity for Murder by David M. Beers
****
True Crime

Wisdom and the Baobab Tree by Edward R. McMahon
****
Political Drama

Tags

-s-morrison 1990s 80s a-a-akibibi a-a-lotfy a-christmas-carol a-i-johnson a-scholte abdul-quayyum-khan-kundi abortion abstract abuse abuse-themes academic act action addiction adhd adult adventure advice affirmation affirmations africa african african-culture african-politics afterlife age agents ajay-shankar alan-lessik alaska alcoholism alejandro-de-gutierre aleksander-eaton alexander-the-great ali-kasem alien aliens allan-mason allegory alphabet alternative alternative-history aly-brisha amanda-berthault amateur-photography america american american-comedy american-country american-graffiti american-history american-politics american-revolution amy-ayres amy-weichel ancient ancient-china ancient-egypt ancient-history andrew-johnston angela-klose angelique-d angels angie-chasser animal animal-abuse animal-behaviour animal-rescue animal-welfare anjali-bhimani anna-lee-rose annika-galloway anonymous anthology anthony-la-rocca anthony-michaelides anthony-r-wildman anthony-ranieri 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douglas-warren dragons drama dreams drug-abuse drug-addiction drugs dwayne-gill dyslexia dystopia dystopian e-gourm e-z-prine ea-minin earthquake ecological ecommerce edinburgh educational edward-r-mcmahon edward-stanton egyptian eighties elderly election elise-leise elizabeth-hamilton-smyth elizabethan eloise-kelly emergency emigration emmanuel-morfoboss emmanuella-hristova emotional emotional-drama emotive empire end-of-days endangered-species enlightenment environmental epic erin-michelson erotic erotica espionage essay evolution exciting exercise expose fable facts faeries fairy-tale fairytale faith fallacious-rose family family-drama family-therapy fantasy far-east fascist felicia-watson fertility festive fiction fictionalized filicide film fiona-green first-person first-world-war fish-out-of-water flash-fiction football ford-nettleton formula foster-care foster-grant frances-bloom frances-newton frederick-douglass-reynolds friendship frontier fun-facts funny future futuristic 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inspirational inspiring intelligence international internet introspective-art investigation ira ireland irene-edwards iris-novak irish irish-stories irmgarde-brown islamic-fundamentalism italy j-d-crawford j-d-wells j-grant-boyd j-kariuki j-lee-bagan j-p-mac j-rodin jacinta-jade james-drummond james-grimm james-w-truax jamie-killen jan-lloyd janice-tremayne janna-klarmann japan japanese japanese-culture jazz jeannie-gainsburg jedidiah-appiah jennifer-macaire jenny-graves jesus jesus-christ jewish jeza-belle jill-kearney joanna-evans job-hunting jobseekers joe-montaperto joe-palermo joel-bresler john-bauer john-dorsey john-hayden john-klose john-paul-catton john-simpson john-winn-miller jonathan-b-zeitlin jonathan-geoffrey-dean jonathan-k-crockett jonathan-latt josh-herner journal jungle justice k-n-smith ka-cummins kafka karen-jewell karina-savaryna karl-de-leeuw karl-perry kathleen-montgomery kathy-varner katrina-kinder kay-broome kenya kevin-douglas-wright kevin-mcdonald kevin-moran 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matthew-marullo medical medical-drama medical-profession medicine medieval meditation megan-alnico melancholy melodrama memoir mental-health mental-illness merlin-franco mermaids metaphorical metaphysical method mexico mi6 michael-a.-greco michael-albanese michael-amon michael-conlon michael-g-browne michael-irwin michael-r-martin michael-whitehead middle-age middle-east midlife-crisis mike-logsdon military mim-eichmann mind mindfulness miscarriage-of-justice misogyny mission mitchell-allen mjl-evans mohammed-said-hjouij monoland monologue monster monsters moody moral moral-message morocco motivation motivational mountaineering movies moving murder music muslim myka-silber myrtle-brooks mystery myth mythical mythical-creatures mythology n-l-holmes nadeem-lutfullah narrative narratives native native-american natural-disaster natural-history natural-therapy nature naturopathy navy nazi nazi-germany nazis neal-cassidy nellie-woods new-age new-jersey new-york news nick-arnett nick-dream nick-nielsen nigel-c-ferguson nirvana noir nom-d-plume non-fction non-fiction norman-aj-berisford northern-ireland nostalgic novella nuclear-war nursery-rhyme nutrition obscure observations occult occupation of offbeat offensive old-school old-testament omar-l-harris online-business online-dating oppression organized-crime otherworld outback overseas-bride owen-garratt pablo-palazuelo pakistan pandemic parable paranormal parenthood peggy-thorns people perception period persia personal-development pete-k-j peter-learm pets pharaoh philip-a-brown phillip-wilcox philosophical philosophy photography physics pieter-wilhelm pirates platoon poetry poignant political political-thriller political-violence politics pop-culture post-apocalyptic post-apocalyse pre-school pregnancy pregnant preston-fassel prison pro-life procedural professional progressive prophecy prose prosperity-sisters prostitution proverbs psychological psychology psychopath ptsd pulp pulp-fiction punchlines purgatory puzzle pyram-king quantum-physics quest quotes r-a-merrill r-l-burgess r-l-fink r-mark-vinson r-sheldon race race-riots racial racism rae-louise rainforest ram-daryanani ramsey-harrison raunchy reading reading-book real-crime real-life real-time reality reality-tv rebecca-chandler rebecca-e-chandler rebecca-kurien redemption reference refugee refugees regime reimagining relationship relationships religion religious religious-history remorse resistance revenge reverend revolutionary ric-rae rich-marcello richard-bunning richard-hacker richard-r-becker rick-hall ritch-gaiti robert-j-saniscalchi robert-kingett robert-levin robert-m-roseth robyn-sheldon rock-band rock-n-roll-years roger-wilson-crane rohini-sharma-bhambi rohit-bhargava role-play roman romance romania romantic romeo-vitelli ronald-l-moore rosilyn-seay ross-libby ross-stein roy-taylor ruben-chumillas runes rural russia russian-history s-j-cullen sailing sailors samatha-polisetti sara-aurorae sarah-branson sarah-ickes sarah-mcknight 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